White Stuff

White Stuff started life in 1985. Our ski-loving founders, George and Sean, had the idea of selling T-shirts to fund their stays in the French Alps (the "white stuff" is snow, in case you were wondering). Six years later, they opened a shop in Battersea, South London -- the first of more than a hundred across the UK and Germany. White Stuff style has evolved over the years but the ethos behind it has stayed consistent.