ROKA

ROKA

THE ROKA STORY

Emma met Brett in 2014 while abroad with her family. After months of long-distance romancing, Brett moved to London to be closer to Emma. With 20+ years of experience in fashion and retail, Brett started thinking about what he could do in London. 

Being from a country that is sunny nearly all year round, Brett took himself to Oxford Street in jeans and a t-shirt whilst the sun was shining, with his trusty notebook in an old backpack. What started off as a sunny day ended in a typical British downpour with Brett coming home soaking wet.

It wasn’t just Brett who was drenched – everything he had in his backpack was wet too!

That day was the birth of Roka! After seeing people walk from offices to meetings, going out after work, children going to school, parents picking them up, tourists and walkers in all types of weather, Brett realised he needed to design a functional, weather-resistant bag for everyone, every day, for every occasion.

Brett designed the first bag, making sure it was sleek, stylish and simplistic, ensuring that it had the right compartments for everything. A bag that was comfortable to wear with weight distributed evenly and handles to be able to carry it in a multitude of ways. Brett wanted these key features to work across a number of bag styles that could be easily recognisable and repeated. After spending months looking for eco-friendly and ethically made materials, Brett took to work establishing the coatings to ensure the bag had the exact finish he envisioned, that was water-resistant, kept its original colour, and looked and felt right.

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ROKA Willesden M Majestic Purple XL Recycled Nylon
ROKA Willesden M Majestic Purple XL Recycled Nylon
Price
£49.95

ROKA Willesden M Majestic Purple XL Recycled Nylon

ROKA Willesden M Black XL Recycled Nylon
ROKA Willesden M Black XL Recycled Nylon
Price
£49.95

ROKA Willesden M Black XL Recycled Nylon

ROKA Oval M Avocado XL Recycled Nylon
ROKA Oval M Avocado XL Recycled Nylon
Price
£44.95

ROKA Oval M Avocado XL Recycled Nylon

ROKA Kennington M Midnight Medium Recycled Nylon
ROKA Kennington M Midnight Medium Recycled Nylon
Price
£44.95

ROKA Kennington M Midnight Medium Recycled Nylon

ROKA Kennington M Black Medium Recycled Nylon
ROKA Kennington M Black Medium Recycled Nylon
Price
£44.95

ROKA Kennington M Black Medium Recycled Nylon

ROKA Farringdon Charcoal One Size Recycled Taslon
ROKA Farringdon Charcoal One Size Recycled Taslon
Price
£39.95

ROKA Farringdon Charcoal One Size Recycled Taslon

ROKA Oval M All Black XL Recycled Nylon
ROKA Oval M All Black XL Recycled Nylon
Price
£44.95

ROKA Oval M All Black XL Recycled Nylon

ROKA Canfield B Medium Recycled Nylon Marine
ROKA Canfield B Medium Recycled Nylon Marine
Price
£74.95

ROKA Canfield B Medium Recycled Nylon Marine

ROKA Chelsea Recycled Nylon Airforce
ROKA Chelsea Recycled Nylon Airforce
Price
£24.95

ROKA Chelsea Recycled Nylon Airforce

ROKA Chelsea Recycled Nylon Midnight
ROKA Chelsea Recycled Nylon Midnight
Price
£24.95

ROKA Chelsea Recycled Nylon Midnight

ROKA Bond Recycled Canvas Airforce
ROKA Bond Recycled Canvas Airforce
Price
£29.95

ROKA Bond Recycled Canvas Airforce

ROKA Willesden B Recycled Nylon Black
ROKA Willesden B Recycled Nylon Black
Price
£39.95

ROKA Willesden B Recycled Nylon Black